Author’s take: Markiplier’s investment has given GoPro stock a major boost, but the camera maker still faces serious financial and Nasdaq listing challenges.
GoPro shares surged on August 31 after investors focused on an 8.5% stake held by YouTube creator Mark Fischbach, better known as Markiplier.
GoPro stock initially jumped about 22% during Monday’s trading session. By the market close, GPRO had climbed 46.06% to $0.88, with trading volume reaching about 148 million shares.
An SEC filing confirms that Fischbach beneficially owns 13.5 million shares of GoPro Class A common stock, representing 8.5% of the class. The Schedule 13G was filed on August 20, 2026.
Key Facts
| Detail | Information |
|---|---|
| Company | GoPro Inc. |
| Stock | Nasdaq: GPRO |
| Investor | Mark Fischbach, known as Markiplier |
| Shares owned | 13.5 million |
| Ownership | 8.5% |
| Filing | Schedule 13G |
| Filing date | August 20, 2026 |
| August 31 closing price | $0.88 |
| August 31 gain | 46.06% |
How Much of GoPro Does Markiplier Own?
Markiplier owns 13.5 million shares of GoPro’s Class A common stock.
That gives him an 8.5% ownership stake, according to his Schedule 13G filing with the U.S. Securities and Exchange Commission. The filing also states that he has sole voting and disposal power over all 13.5 million shares.
The filing classifies the investment as passive. Fischbach certified that the shares were not acquired for the purpose of changing or influencing control of GoPro.
Bloomberg and other reports have described Fischbach as GoPro’s largest individual shareholder.
Why Did GoPro Stock Rise?
Investor attention around Markiplier’s stake appears to have driven much of Monday’s rally.
Yahoo Finance reported GPRO up about 22% to $0.73 during midday trading after news of the investment spread. The rally accelerated later in the session, with GoPro closing at about $0.88, up 46.06%.
Trading activity was also unusually high. About 148 million GoPro shares changed hands, compared with a recent 50-day average of roughly 6 million shares.
Markiplier has reportedly said that he believes GoPro is undervalued and wants the company to succeed. He has also recently praised GoPro’s MISSION 1 camera as he expands further into filmmaking.
Why Does Markiplier’s GoPro Investment Matter?
Markiplier brings something different from a typical financial investor.
He has a large online audience and is increasingly involved in filmmaking. That gives his investment added visibility among creators and consumers who could also be potential GoPro customers.
However, an 8.5% investment does not solve GoPro’s underlying business problems.
GoPro reported $105 million in revenue for the second quarter of 2026, down 31% from a year earlier. Camera sell-through fell 38% to about 291,000 units, while the company recorded a GAAP net loss of $51 million.
What Problems Is GoPro Facing?
GoPro is still dealing with falling hardware sales, losses and uncertainty about its future.
The company has said there is substantial doubt about its ability to continue as a going concern. It is also reviewing strategic alternatives that could include a sale or merger.
GoPro hired investment bank Houlihan Lokey in May to advise the company as it evaluates a possible sale and other options. GoPro said the review followed unsolicited interest from parties in several sectors.
There is also a Nasdaq listing issue.
GoPro received a notice on July 21 because its share price had remained below the required $1 minimum bid price for 30 consecutive business days. The company was given 180 calendar days to regain compliance.
Monday’s close at $0.88 was still below that $1 threshold.
Does Markiplier Control GoPro?
No.
Markiplier’s SEC filing identifies his position as a passive investment. The filing does not indicate that he is seeking control of GoPro or a board seat.
Owning 8.5% gives him a significant financial interest in the company, but it does not give him control over GoPro’s operations or strategic decisions.
Sebertech Analysis
The most important part of this story is not simply that a famous YouTuber bought GoPro shares.
The size of the stock reaction shows how quickly sentiment can change around a small company with a low share price and heavy trading interest.
Markiplier also has a natural connection to GoPro’s products. He is a creator and filmmaker, so his investment can attract attention to both the company and its newer professional camera strategy.
Still, investors should separate that attention from GoPro’s financial position.
Revenue and camera sales remain down sharply, the company continues to lose money, and its board is considering strategic alternatives. The investment may improve sentiment, but it does not change those fundamentals by itself.
What Is Still Unknown?
It is unclear whether Markiplier plans to buy more GoPro shares.
There is also no confirmed indication that he will seek a formal role at the company.
GoPro has not announced the outcome of its strategic review, and the company has not set a timetable for completing the process. It also remains unclear whether the review will lead to a sale, merger or another transaction.
What Happens Next?
The next key question is whether GoPro stock can maintain its recent gains and move back above $1 for long enough to regain compliance with Nasdaq’s minimum bid price requirement.
Investors will also be watching GoPro’s strategic review, future financial results and any additional SEC filings from major shareholders.
Markiplier’s investment has put GoPro back in the spotlight. What happens next will depend more on the company’s business performance than on a single day of strong trading.
Sources: U.S. Securities and Exchange Commission; GoPro Investor Relations; Yahoo Finance; MarketWatch; The Verge.
Written by Grace Hisona
Published: September 1, 2026, 9:59 AM PHT
