{"id":638,"date":"2026-08-27T05:18:20","date_gmt":"2026-08-27T05:18:20","guid":{"rendered":"https:\/\/sebertech.com\/news\/?p=638"},"modified":"2026-08-27T05:18:21","modified_gmt":"2026-08-27T05:18:21","slug":"apple-sets-september-9-event-as-foldable-iphone-rumors-start-ternus-era","status":"publish","type":"post","link":"https:\/\/sebertech.com\/news\/2026\/08\/27\/apple-sets-september-9-event-as-foldable-iphone-rumors-start-ternus-era\/","title":{"rendered":"Apple Sets September 9 Event as Foldable iPhone Rumors Start Ternus Era"},"content":{"rendered":"\n

Apple\u2019s September event already feels bigger than a routine iPhone launch because this one could introduce both a new kind of iPhone and a new Apple era.<\/em><\/p>\n\n\n\n

\"apple-september-9-event-foldable-iphone-ternus-era\"<\/figure>\n\n\n\n

Apple has announced a special event for September 9 at 10 a.m. PT<\/strong>, with the company teasing the presentation under the tagline \u201cSurprise and shine.\u201d<\/strong><\/p>\n\n\n\n

The event will be streamed through Apple\u2019s website, Apple TV and YouTube Live. <\/p>\n\n\n\n

While Apple has not listed the products it plans to announce, Bloomberg reports that the event is expected to serve as Apple\u2019s biggest product introduction of the year and the first major launch tied to new CEO John Ternus.<\/p>\n\n\n\n

Apple\u2019s September 9 Event Could Be More Than Another iPhone Launch<\/h2>\n\n\n\n

Apple\u2019s September event is usually where the company introduces its latest iPhone lineup, but this year\u2019s launch is drawing more attention because of reports pointing to the company\u2019s first foldable iPhone.<\/p>\n\n\n\n

Bloomberg reported that Apple will hold its foldable iPhone launch on September 9, marking the start of the Ternus era at the company. <\/p>\n\n\n\n

The event is expected to take place at Apple\u2019s headquarters in Cupertino, California, and will be livestreamed online.<\/p>\n\n\n\n

That timing matters.<\/p>\n\n\n\n

A foldable iPhone would be one of Apple\u2019s biggest hardware changes in years, especially as Samsung, Google and other Android brands have already spent years building their foldable phone lineups.<\/p>\n\n\n\n

Why the Ternus Era Matters<\/h2>\n\n\n\n

John Ternus has long been associated with Apple\u2019s hardware work, which makes this event a major early test of how he wants to frame the company\u2019s next product cycle.<\/p>\n\n\n\n

If the foldable iPhone appears onstage, it would immediately give Ternus a headline product to define his opening chapter as CEO. <\/p>\n\n\n\n

That is a cleaner transition story than a standard iPhone refresh.<\/p>\n\n\n\n

It also gives Apple a chance to show that the iPhone can still change form, not just improve cameras, chips and battery life each year.<\/p>\n\n\n\n

Apple Has Not Confirmed the Product Lineup Yet<\/h2>\n\n\n\n

Apple has only confirmed the event date, time and streaming details. It has not officially announced the iPhone models, Apple Watch models or other devices that will appear during the presentation.<\/p>\n\n\n\n

That means the foldable iPhone remains a reported launch until Apple confirms it onstage.<\/p>\n\n\n\n

Still, the wording of the event, the timing and Bloomberg\u2019s reporting have made September 9 one of Apple\u2019s most closely watched launches in years.<\/p>\n\n\n\n

What Happens Next<\/h2>\n\n\n\n

Apple fans can watch the September 9 event at 10 a.m. PT through Apple\u2019s website, Apple TV or YouTube Live.<\/p>\n\n\n\n

As of this writing, Apple has not shared the full product lineup for the event. <\/p>\n\n\n\n

If the foldable iPhone is announced, it could become Apple\u2019s biggest iPhone design shift since the company moved away from the home button.<\/p>\n\n\n\n

via: Apple Developer | Bloomberg<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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