{"id":68,"date":"2026-05-23T00:04:03","date_gmt":"2026-05-23T00:04:03","guid":{"rendered":"https:\/\/sebertech.com\/news\/?p=68"},"modified":"2026-05-23T00:23:06","modified_gmt":"2026-05-23T00:23:06","slug":"ticketmaster-enters-philippines-through-sm-prime-partnership","status":"publish","type":"post","link":"https:\/\/sebertech.com\/news\/2026\/05\/23\/ticketmaster-enters-philippines-through-sm-prime-partnership\/","title":{"rendered":"Ticketmaster Enters Philippines Through SM Prime Partnership"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ticketmaster is officially entering the Philippines through a partnership with SM Prime Holdings Inc., marking a major change for Filipino concertgoers and event fans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership will launch SM Ticketmaster, a new ticketing service that will take over the services currently handled by SM Tickets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The move brings one of the world\u2019s biggest ticketing platforms into a market where demand for concerts, fan meets, sports events and live entertainment has continued to grow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SM Tickets Will Transition To SM Ticketmaster<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sebertech.com\/news\/wp-content\/uploads\/2026\/05\/ticketmaster-enters-philippines-sm-prime-agreement-signing-1024x576.webp\" alt=\"SM Prime executives Cris Noel E. Torres and Jeffrey C. Lim sit with Ticketmaster APAC Regional Vice President Jim Kotsonis during an agreement signing, with a screen behind them showing the SM Prime and Ticketmaster logos.\" class=\"wp-image-69\" srcset=\"https:\/\/sebertech.com\/news\/wp-content\/uploads\/2026\/05\/ticketmaster-enters-philippines-sm-prime-agreement-signing-1024x576.webp 1024w, https:\/\/sebertech.com\/news\/wp-content\/uploads\/2026\/05\/ticketmaster-enters-philippines-sm-prime-agreement-signing-300x169.webp 300w, https:\/\/sebertech.com\/news\/wp-content\/uploads\/2026\/05\/ticketmaster-enters-philippines-sm-prime-agreement-signing-768x432.webp 768w, https:\/\/sebertech.com\/news\/wp-content\/uploads\/2026\/05\/ticketmaster-enters-philippines-sm-prime-agreement-signing-820x460.webp 820w, https:\/\/sebertech.com\/news\/wp-content\/uploads\/2026\/05\/ticketmaster-enters-philippines-sm-prime-agreement-signing-1260x710.webp 1260w, https:\/\/sebertech.com\/news\/wp-content\/uploads\/2026\/05\/ticketmaster-enters-philippines-sm-prime-agreement-signing.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>SM Prime and Ticketmaster executives formalize their partnership during an agreement signing, marking Ticketmaster\u2019s entry into the Philippines and the launch of a new ticketing platform for local concerts, shows, and live events.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">SM Ticketmaster will provide ticketing services for fans, promoters, organizers and venues in the Philippines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new platform will combine Ticketmaster\u2019s global ticketing technology, product tools and fraud prevention systems with SM Prime\u2019s local market experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For customers, this means SM Tickets will begin transitioning to SM Ticketmaster in the coming weeks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existing SM Tickets account holders are being encouraged to register early with SM Ticketmaster so they can access the new service for upcoming events.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What SM Ticketmaster Will Cover<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SM Ticketmaster will support concerts, sports events and other live experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The service will cover SM Prime-owned venues such as SM Mall of Asia Arena, SMDC Festival Grounds and the upcoming SM Seaside Cebu Arena.<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">Ticketmaster is set to enter the Philippines through a partnership with SM Prime Holdings to provide end-to-end ticketing services for events within SM properties and third-party venues and promoters.<br><br>Read more:<a href=\"https:\/\/t.co\/pI4wFdBb8E\" rel=\"nofollow\">https:\/\/t.co\/pI4wFdBb8E<\/a><\/p>&mdash; GMA News (@gmanews) <a href=\"https:\/\/twitter.com\/gmanews\/status\/2057708107145355630?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">May 22, 2026<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">It will also work with third-party venues, promoters and organizers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That part matters. This is not just a rebrand of SM Tickets. It is a bigger ticketing push that could affect how major events are sold, managed and marketed in the Philippines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Ticketmaster Is Entering The Philippines Now<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Philippines has become a stronger live entertainment market, with more international artists, K-pop acts, local tours and large-scale fan events drawing heavy demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SM Prime president Jeffrey C. Lim said the goal is to make the ticket-buying experience more reliable, secure and convenient for customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ticketmaster APAC regional vice president Jim Kotsonis also said the Philippines is an important new market for the company, citing growing demand for major international tours, sports and local shows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What This Means For Filipino Concertgoers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For Filipino fans, the biggest question is simple: will buying tickets become easier?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SM Ticketmaster is expected to bring stronger digital ticketing tools, better event management and more fraud prevention features. That could help address some of the usual pain points around high-demand shows, including long queues, ticket scalping and checkout problems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But fans will still be watching closely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ticketmaster is a major global brand, but it has also faced criticism in other markets over ticketing fees, dynamic pricing and high-demand sale issues. In the Philippines, its early reception may depend on whether SM Ticketmaster can deliver a smoother and fairer buying experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SM Prime Sees More Events Ahead<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SM Prime said it has a strong pipeline of concerts, events and experiences scheduled across its venues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">International acts expected to perform at SM Prime venues include Laufey, ITZY, Kodaline, Charlie Puth, LANY, Jason Mraz, 5 Seconds of Summer and EXO PLANET #6.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With SM Ticketmaster now entering the picture, future big-ticket events in the Philippines may soon be sold through the new platform instead of the familiar SM Tickets system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For now, fans should watch for official announcements from SM Tickets, SM Ticketmaster and event organizers before creating accounts or buying tickets through any new links.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">via: <a href=\"https:\/\/www.abs-cbn.com\/news\/business\/2026\/5\/22\/us-ticketing-giant-ticketmaster-enters-philippines-in-sm-prime-deal-1356\" rel=\"nofollow noopener\" target=\"_blank\">ABS-CBN News<\/a> | <a href=\"https:\/\/www.rappler.com\/business\/ticketmaster-enters-philippines-sm-prime-partnership\/\" rel=\"nofollow noopener\" target=\"_blank\">Rappler<\/a> | <a href=\"https:\/\/newsroom.livenation.com\/news\/sm-prime-and-ticketmaster-launch-sm-ticketmaster-marking-ticketmasters-entry-into-the-philippines\/\" rel=\"nofollow noopener\" target=\"_blank\">Live Nation Newsroom<\/a> | <a href=\"https:\/\/www.gmanetwork.com\/news\/money\/companies\/988578\/ticketmaster-to-enter-ph-via-sm-prime-partnership\/story\/\" rel=\"nofollow noopener\" target=\"_blank\">GMA News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ticketmaster is officially entering the Philippines through a partnership with SM Prime Holdings Inc., marking a major change for Filipino concertgoers and event fans. The &hellip; <\/p>\n","protected":false},"author":2,"featured_media":69,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-68","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking"],"_links":{"self":[{"href":"https:\/\/sebertech.com\/news\/wp-json\/wp\/v2\/posts\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sebertech.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sebertech.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sebertech.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sebertech.com\/news\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":3,"href":"https:\/\/sebertech.com\/news\/wp-json\/wp\/v2\/posts\/68\/revisions"}],"predecessor-version":[{"id":76,"href":"https:\/\/sebertech.com\/news\/wp-json\/wp\/v2\/posts\/68\/revisions\/76"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sebertech.com\/news\/wp-json\/wp\/v2\/media\/69"}],"wp:attachment":[{"href":"https:\/\/sebertech.com\/news\/wp-json\/wp\/v2\/media?parent=68"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sebertech.com\/news\/wp-json\/wp\/v2\/categories?post=68"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sebertech.com\/news\/wp-json\/wp\/v2\/tags?post=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}