{"id":721,"date":"2026-08-29T09:20:03","date_gmt":"2026-08-29T09:20:03","guid":{"rendered":"https:\/\/sebertech.com\/news\/?p=721"},"modified":"2026-08-29T09:20:05","modified_gmt":"2026-08-29T09:20:05","slug":"apple-tv-price-rises-to-14-99-per-month-in-the-us-apple-one-individual-also-gets-more-expensive","status":"publish","type":"post","link":"https:\/\/sebertech.com\/news\/2026\/08\/29\/apple-tv-price-rises-to-14-99-per-month-in-the-us-apple-one-individual-also-gets-more-expensive\/","title":{"rendered":"Apple TV Price Rises to $14.99 Per Month in the US, Apple One Individual Also Gets More Expensive"},"content":{"rendered":"\n

Author\u2019s take:<\/strong> Apple TV is getting more expensive again, and subscribers now have to decide whether its growing lineup of shows, movies and live sports is worth the higher price.<\/em><\/p>\n\n\n\n

\"apple-tv-price-increase-14-99-apple-one-us-2026\"
Apple has increased the price of its Apple TV streaming service in the US, while the Apple One Individual plan is also getting more expensive.<\/figcaption><\/figure>\n\n\n\n

Apple has raised the price of Apple TV in the United States to $14.99 per month<\/strong>, up from $12.99.<\/p>\n\n\n\n

The annual Apple TV subscription has also increased from $99 to $119 per year<\/strong>, while the Apple One Individual plan now costs $21.95 per month<\/strong>, up from $19.95.<\/p>\n\n\n\n

The new prices took effect on August 28, 2026, for new subscribers.<\/p>\n\n\n\n

How Much Does Apple TV Cost Now?<\/h2>\n\n\n\n

Here are the new US prices:<\/p>\n\n\n\n

Subscription<\/th>Previous Price<\/th>New Price<\/th><\/tr><\/thead>
Apple TV monthly<\/td>$12.99\/month<\/td>$14.99\/month<\/td><\/tr>
Apple TV annual<\/td>$99\/year<\/td>$119\/year<\/td><\/tr>
Apple One Individual<\/td>$19.95\/month<\/td>$21.95\/month<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Apple One Family and Premier plans are not receiving another increase as part of this change. Those plans already became more expensive following Apple’s Apple Music price changes in July.<\/p>\n\n\n\n

When Does the New Apple TV Price Take Effect?<\/h2>\n\n\n\n

The higher price is already in effect for new Apple TV subscribers in the US.<\/p>\n\n\n\n

Existing subscribers will not necessarily see the higher charge immediately. Apple is expected to notify them before the new price applies to an upcoming renewal.<\/p>\n\n\n\n

Customers should check emails from Apple and their subscription settings to confirm when the new rate will apply to their account.<\/p>\n\n\n\n

Why Did Apple Raise the Apple TV Price?<\/h2>\n\n\n\n

Apple did not provide CNBC with a detailed explanation specifically for the Apple TV increase.<\/p>\n\n\n\n

However, the service has expanded considerably since it launched in 2019.<\/p>\n\n\n\n

Apple TV now includes a larger catalog of original movies and series, along with live sports. Apple currently promotes Formula 1, Major League Soccer and Friday Night Baseball as part of the subscription in the US.<\/p>\n\n\n\n

CNBC also noted that Apple has continued investing in major content, including Ted Lasso<\/em> and its growing sports offerings.<\/p>\n\n\n\n

How Much Has Apple TV Increased Since Launch?<\/h2>\n\n\n\n

Apple TV originally launched as Apple TV+ in 2019 for $4.99 per month<\/strong>.<\/p>\n\n\n\n

Its US monthly price later increased to:<\/p>\n\n\n\n

    \n
  • $6.99 in 2022<\/li>\n\n\n\n
  • $9.99 in 2023<\/li>\n\n\n\n
  • $12.99 in 2025<\/li>\n\n\n\n
  • $14.99 in 2026<\/li>\n<\/ul>\n\n\n\n

    That means the monthly subscription now costs about three times its original launch price.<\/p>\n\n\n\n

    The latest increase adds another $2 per month, or $24 over 12 months for customers who pay monthly.<\/p>\n\n\n\n

    The annual plan increased by $20, from $99 to $119.<\/p>\n\n\n\n

    Why Is Apple One Individual More Expensive?<\/h2>\n\n\n\n

    Apple TV is included in Apple One, Apple’s subscription bundle that combines several services under one monthly payment.<\/p>\n\n\n\n

    Because Apple TV now costs more on its own, Apple has also increased the Individual Apple One plan from $19.95 to $21.95 per month.<\/p>\n\n\n\n

    Apple One Family and Premier prices are unchanged in this latest adjustment.<\/p>\n\n\n\n

    Those plans were increased earlier in 2026 after Apple raised Apple Music prices.<\/p>\n\n\n\n

    Who Is Affected?<\/h2>\n\n\n\n

    The change directly affects new Apple TV subscribers in the United States and customers using the Apple One Individual plan.<\/p>\n\n\n\n

    Existing subscribers should receive notice from Apple before the higher price is charged.<\/p>\n\n\n\n

    Apple also raised Apple TV prices in Brazil, Chile and Mexico on August 28, according to MacRumors. Other countries were not included in that round of increases.<\/p>\n\n\n\n

    What Should Apple TV Subscribers Do?<\/h2>\n\n\n\n

    Apple TV subscribers should check which payment option offers better value for how long they plan to keep the service.<\/p>\n\n\n\n

    At $14.99 per month, paying for 12 individual months would cost $179.88<\/strong>.<\/p>\n\n\n\n

    The $119 annual plan works out to about $9.92 per month<\/strong>, saving roughly $60.88 per year<\/strong> compared with paying the monthly rate for a full year.<\/p>\n\n\n\n

    Users who already pay separately for other Apple services should also compare their total monthly costs with an Apple One bundle.<\/p>\n\n\n\n

    To check an Apple subscription on an iPhone or iPad, open Settings<\/strong>, tap your name, then select Subscriptions<\/strong>.<\/p>\n\n\n\n

    Why It Matters<\/h2>\n\n\n\n

    The price increase makes Apple TV significantly more expensive than when the streaming service first launched.<\/p>\n\n\n\n

    Apple originally used a relatively low subscription price to compete with established streaming platforms. At $14.99 per month, Apple TV is now closer to the pricing of larger streaming competitors.<\/p>\n\n\n\n

    The company appears to be asking customers to pay more as it invests in original programming and live sports.<\/p>\n\n\n\n

    For subscribers, the important question is becoming less about whether Apple TV has good content and more about how often they use the service compared with other subscriptions they already pay for.<\/p>\n\n\n\n

    Sebertech Analysis<\/h2>\n\n\n\n

    The annual Apple TV plan has become much more attractive compared with paying month to month.<\/p>\n\n\n\n

    A customer who stays subscribed for a full year can save more than $60 by choosing the $119 annual option instead of paying $14.99 every month.<\/p>\n\n\n\n

    Apple also appears to be spreading its subscription price increases across different services rather than changing every Apple One plan at the same time.<\/p>\n\n\n\n

    Apple Music and the Apple One Family and Premier plans increased earlier in 2026. Apple TV and Apple One Individual have now followed.<\/p>\n\n\n\n

    For people who use several Apple services, that makes it increasingly important to compare individual subscription prices with the Apple One bundles before renewing.<\/p>\n\n\n\n

    What Is Still Unknown?<\/h2>\n\n\n\n

    Apple has not publicly explained how much additional revenue it expects from the latest price increase.<\/p>\n\n\n\n

    It is also unclear whether Apple TV prices will rise in more countries after the changes in the US, Brazil, Chile and Mexico.<\/p>\n\n\n\n

    Pricing can vary by country, so subscribers outside those markets should check Apple’s local subscription page before assuming their price has changed.<\/p>\n\n\n\n

    What Happens Next?<\/h2>\n\n\n\n

    Existing Apple TV subscribers should watch for a notification from Apple confirming when the higher price will apply to their account.<\/p>\n\n\n\n

    The increase also puts more attention on Apple’s expanding content strategy, especially its investment in original programming and live sports.<\/p>\n\n\n\n

    For customers, the next decision is straightforward: continue paying monthly, switch to the cheaper annual option, move to an Apple One bundle, or cancel if the service no longer provides enough value.<\/p>\n\n\n\n

    Sources:<\/strong> CNBC, August 28, 2026; Apple; MacRumors<\/p>\n\n\n\n

    Written by Grace Hisona<\/strong><\/p>\n\n\n\n

    Published:<\/strong> August 29, 2026<\/p>\n","protected":false},"excerpt":{"rendered":"

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