Apple’s September event already feels bigger than a routine iPhone launch because this one could introduce both a new kind of iPhone and a new Apple era.
Apple has announced a special event for September 9 at 10 a.m. PT, with the company teasing the presentation under the tagline “Surprise and shine.”
The event will be streamed through Apple’s website, Apple TV and YouTube Live.
While Apple has not listed the products it plans to announce, Bloomberg reports that the event is expected to serve as Apple’s biggest product introduction of the year and the first major launch tied to new CEO John Ternus.
Apple’s September 9 Event Could Be More Than Another iPhone Launch
Apple’s September event is usually where the company introduces its latest iPhone lineup, but this year’s launch is drawing more attention because of reports pointing to the company’s first foldable iPhone.
Bloomberg reported that Apple will hold its foldable iPhone launch on September 9, marking the start of the Ternus era at the company.
The event is expected to take place at Apple’s headquarters in Cupertino, California, and will be livestreamed online.
That timing matters.
A foldable iPhone would be one of Apple’s biggest hardware changes in years, especially as Samsung, Google and other Android brands have already spent years building their foldable phone lineups.
Why the Ternus Era Matters
John Ternus has long been associated with Apple’s hardware work, which makes this event a major early test of how he wants to frame the company’s next product cycle.
If the foldable iPhone appears onstage, it would immediately give Ternus a headline product to define his opening chapter as CEO.
That is a cleaner transition story than a standard iPhone refresh.
It also gives Apple a chance to show that the iPhone can still change form, not just improve cameras, chips and battery life each year.
Apple Has Not Confirmed the Product Lineup Yet
Apple has only confirmed the event date, time and streaming details. It has not officially announced the iPhone models, Apple Watch models or other devices that will appear during the presentation.
That means the foldable iPhone remains a reported launch until Apple confirms it onstage.
Still, the wording of the event, the timing and Bloomberg’s reporting have made September 9 one of Apple’s most closely watched launches in years.
What Happens Next
Apple fans can watch the September 9 event at 10 a.m. PT through Apple’s website, Apple TV or YouTube Live.
As of this writing, Apple has not shared the full product lineup for the event.
If the foldable iPhone is announced, it could become Apple’s biggest iPhone design shift since the company moved away from the home button.
via: Apple Developer | Bloomberg
